Redesigning The New York Times’ website to pivot their target audience towards a younger audience.
Research was done to empathize with our target audience by looking at sites and features relative to them. Features were ideated and agreed upon based on reasoning and voting. UI concepts were ideated and agreed upon. Wireframes and hi-fi concepts were designed, tested, and redesigned until the designs reached a place we knew our users would appreciate.
Leading a team is never easy when designing for consistency. I assembled guidelines and reworked all of my teammate’s works to ensure maximum consistency.
Our team managed to output a site that doesn’t stray far from The New York Times’ main goals, but brings a newness that a younger adult could find themselves using.
